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Why "Just Apply Online" Doesn't Work (and What Does!)

Writer's picture: Lislotte MinejevLislotte Minejev

Let's talk job hunting, folks. We've all heard the age-old advice: "Just keep applying online!" (Remember that poll I posted last week? Seems many of you feel the same way!)


But here's the truth: that advice can be downright unhelpful. I've sent out hundreds of applications on LinkedIn, Indeed, and the like, but the results? Mostly crickets chirping... with a sprinkle of interviews thrown in for good measure.


While online applications did land me a cafe job back in 2017, my real job hunting success stories have come from a completely different approach: networking and taking initiative.

Here's a sneak peek at how I landed my roles:

  • 2017 Cruise Tourists Coordinator: Thanks, Mom! A family connection opened the door to this opportunity.

  • 2018-2019 Cafe Job: The only online application success story on this list!

  • 2019 UK Bar Job: A friend's referral - not a single interview from all those online applications!

  • 2020 Internship: Another connection, this time with a lecturer. Online apps? Nope.

  • 2022 Graduate Role: Leveraging the experience from my previous internship (again, no online wins).

  • 2024 Internship (Current): This one's a doozy! I simply reached out to Katrin Kuldma (we're related) for a chat, and within 10 minutes, she offered me an internship!

The takeaway? Job boards aren't your only (or even best!) option.


So, what's my new strategy?  Until I discover a magical alternative, I'm focusing on attracting opportunities, not chasing after them.


Here's the plan:

Build My Brand Online:  By showcasing my skills and personality, I attract companies and roles that are a good fit for me. The right opportunities will find me!


Your Turn:

How did you land your current job? Share your experiences in the comments below! Let's ditch the "just apply" mentality and build a job search strategy that works for YOU.


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