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Writer's pictureLislotte Minejev

From Work Shadow to Internship Dream: My Journey at Amanjeda!

Having always admired Katrin Kuldma, Amanjeda's founder, it's been a privilege to connect with her (we're family!). Back in grammar school, I even shadowed her studio, sparking my initial love for the fashion industry.


During a recent catch-up, I envisioned seeking brand management guidance and European contacts. But fate had bigger plans!


Impressed by my knowledge and flexibility (and maybe my free schedule!), Katrin offered an internship within 10 minutes - a total surprise!


Now, the brainstorming begins! We're diving deep into Amanjeda's digital strategy, marketing, and PR needs. Plus, I'll soon be taking the reins of their social media and website!


Fashion fans, mark your calendars! Tallinn Fashion Week arrives in April, and this time, you'll find me backstage with the amazing Amanjeda team (no more organising!).


Get ready for some exciting insights! I'll be sharing on:

  • Luxury Fashion Trends and Customer Experience: Unveiling the world of high fashion and how brands cater to their clientele.

  • Marketing Strategies for Small Fashion Brands: Learn how even smaller brands can punch above their weight with savvy marketing approaches.

  • The Hottest Fashion Events in Scandinavia and Europe: Stay up-to-date on the must-attend events shaping the fashion scene.


Prepare for a deep dive into the world of fashion, from the runway to the consumer!


Stay tuned!

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